SEO/Google Ads Expert

Key Responsibilities of an SEO and Google ads expert

Keyword Research: Conduct thorough keyword research to identify relevant search terms.
On-Page Optimization: Optimize website content, including titles, meta descriptions, and images.
Technical SEO: Improve technical aspects of the website, such as site speed and mobile responsiveness.
Content Strategy: Develop and implement a content strategy aligned with SEO best practices.
Link Building: Build and maintain a strong backlink profile through outreach and partnerships.
SEO Audits: Perform regular SEO audits to evaluate performance and recommend improvements.
Performance Analysis: Monitor and analyze SEO metrics using tools like Google Analytics and Search Console.
Stay Updated: Keep abreast of the latest SEO trends and algorithm updates.

Campaign Strategy Development: Create and implement effective Google Ads campaigns aligned with business objectives.
Ad Creation and Optimization: Write compelling ad copy and design engaging visuals for ads.
Keyword Management: Optimize keyword lists to maximize ad relevance and improve Quality Scores.
Bid Management: Monitor and adjust bidding strategies for efficient budget use and ROI maximization.
A/B Testing: Implement A/B testing for ads and landing pages to identify effective strategies.
Performance Tracking: Monitor key metrics, such as CTR, conversion rates, and CPC.
Reporting and Insights: Provide regular performance reports with insights and recommendations for optimization.
Collaboration: Work with marketing and sales teams to ensure consistent messaging across channels.